I am Carmen, a quirky character who heads up Social Media Marketing and Copywriting at Temple, as well as an avid coffee consumer.
Writing has always been a passion as long back as I can remember, and I think it was journal writing that started the whole journey to copywriting. My love of stringing words together was nurtured at school, where I started writing short novels. Later in life, I started writing travel pieces for websites, commercial blogs, and eventually creating SEO structured blog content for various website clients at Temple.
In the Beginning
Social media marketing kind of happened to me more than I found it. I didn’t start using social media until it became a career. I found social media marketing very challenging when I started (who am I kidding, it still is). Maybe that is why I stuck with it, exploring the borders and wide-ranging territory it occupies to understand how it can be best utilised in a given situation.
Skills needed in Social Media Marketing
I would say the ability to work with systems while allowing for creativity is a winning skill. Social media without any kind of systems and controls to manage work processes and measure results, is a surefire way to lose your mind and patience quickly. Another required skill is to be able to channel creativity to be put into a feasible strategy to carry it out.
I have been given the opportunity over the years to spend time doing courses with the likes of Red & Yellow, Digitalab and Digital Marketer, and developing those skills online. But also, I have made a lot of mistakes, which is a hard way to learn, but it works too.
I do what a lot of people will tell you not to do … I wake up to social media. Early morning is primetime on social media, so this is a good time to be responding to questions and engaging with audiences. Next is planning what needs to be accomplished within the time available for the day with regard to setting up social calendars, content writing and content creation.
Developing content, in general, is not a quick task, especially when you are working with different clients who have varying strategies and brand voices. I try to end the day with something that my brain can be creative with, whether it is learning some new skills or coming up with new strategies for clients.
An example of a success with a Client while at Temple
Client problem – Organic growth and engagement was slow on Instagram.
Solution – To entice users to create user-generated content and interact with the brand.
How was this done? – The brand started using user content in stories and tagging them, which exposed the audience to fresh content from a variety of perspectives, as well as allowed the people tagging the brand to get exposure to a large audience.
What was the result? – Fresh content and tagging increased for the brand, and resulted in increased engagement with comments, conversations and liking, which also increased reach and impressions for the brand and ignited growth in numbers.
If you are looking to build audience and engage future customers on social media, book an appointment now by getting in touch with us via our website. Take your business into new territory, join up for social media marketing with Temple now.