I am Leesha, the Google Ads and SEO Specialist at Temple.
I started my career when I attained my Marketing Degree and Advertising Diploma. I set out to Johannesburg in 2011 to search for a job in my field of study. I had no experience in the Industry because I had just finished studying, and 99% of marketing jobs were looking to hire people with experience! This was somewhat of a challenge. The first company that offered me a position, I accepted.
In the Beginning
My digital journey started in Houghton, Johannesburg, when I was thrown into this wonderful world of digital marketing. Digital marketing was something I knew NOTHING about. I didn’t even understand what I was doing for the first few weeks.
Little did I know that 9 years later I would still be in the same field with so much passion for this industry. Due to this ever changing industry, there is so much to learn and never a dull moment.
Skills needed for a Google ads and SEO Specialist
The skills needed by someone getting into this field are to be analytically minded, and have strong organisational and research skills. I was also aided by an incredible mentor in my first job who helped me hone innate skills for this line of work, and guide me to continue growing.
A day in this job is never boring. The first half of my day is spent on Google ads, making sure that all the campaigns have enough budget and optimising the campaigns in order to attain a better quality score, therefore, reducing the cost per click. The second half of my day I spend working on SEO, and making sure my clients are ranking for their specific set of keywords. During the month I spend time looking at overall traffic to my clients’ websites and send them detailed monthly reports. I also keep in contact with clients on a weekly basis to make sure that they are up to date on what is happening.
Give an example of a successful campaign you have had at Temple
Client problem – A client was not getting any leads.
Solution – A Google ads campaign was launched and backed up with SEO optimisation.
How was this done? – I spent more time than was actually available to set up an indepth campaign with correct tracking and tagging.
What was the result? – The client is now averaging 2 online enquiries a day and 5 phone calls a day.
If you are looking for the Yoda of Google ads and SEO, then Leesha is the person you need to get in touch with. Book an appointment now, by getting in touch with us via our website. Make a difference for your business, get in touch now.