1000% Growth in web traffic &
Conversion from the target market.
Nambiti Private Game Reserve – 2014 – present
Nambiti
Nambiti is renowned for its Safari tourism and providing an authentic South African travel experience. This Big 5 haven covers a smaller footprint than some other safari areas but provides some of the amplest diversity.
The nine superb Lodges range from Safari tented camps to 5 Star luxury Lodges, all providing excellent hospitality and breathtaking nature experiences for those wanting a break from everyday life.
Increase local and international visits to the reserve.
Expansion into the UK and
EU market
Nambiti Private Game Reserve wanted to drive awareness, engagement and increase local and international visits to the reserve.
Nambiti Private Game Reserve wanted to increase visitor numbers to their website, stimulating awareness as a safari destination both locally and internationally with this translating to an increase in visitors to the Game Reserve.
A Three step strategy
What we did
- Built an easy to use website to drive users to book their safari with one of Nambiti’s Lodges.
- Drive UK traffic and EU traffic to the website with highly targeted and optimised Google Ads.
- Use high-quality content, that will engage and grow Nambiti’s digital social following and build community.
1000% Growth in web traffic & Conversion from the target market.
Measuring success a 1000%
Result
Nambiti has successfully increased its website traffic both in South Africa and from Europe. This has come with an increase in international visitors to the Private Game Reserve as well.
Social media audiences have grown consistently over the years and are gracious in both their support of Nambiti and their interaction on a regular basis. They also enjoy sharing their experiences on social media, creating a larger ripple effect on the social amplification reached.