From ‘Known’ to’ Featuring’
Bundu NetworX – 2018 – present
Bundu wanted to be a household name in the Internet industry in KwaZulu-Natal, the Midlands and remote areas like farms, game lodges as well as schools and hospitals in outlying areas.
They wanted to be established as a leader among internet service providers for outlying areas on the coast and inland in KwaZulu-Natal. They wanted to achieve this by providing reliable services in areas that previously had not been covered before.
Increase local awareness of coverage in KZN.
Become a household name
Bundu NetworX wanted to completely redo their website
Bundu wanted to make people aware of their coverage in KwaZulu-Natal with an emphasis on their coverage of outlying areas.
The website strategy was to target people looking for solid internet coverage in outlying areas and also make people aware of their extensive coverage. The entire website was rebuilt with special focus on the coverage map.
A Three step strategy
What we did
- Build a website that brought attention to their extensive coverage, especially in rural areas.
- Google Ads campaign promoting Fibre with heavy location-based targeting.
- Content creation (blogs) which addressed how the internet will help game lodges, farms, rural developments like schools and hospitals.
Huge increase in calls and enquiries
Huge increase in enquiries from the website
Result
Bundu received a huge increase in enquiries coming from the website (this averaged at about 396 a month) and attained its ROI seeing a spike in sales of their services in both outlying and suburban areas in KwaZulu-Natal.